In the second quarter of 2025, the hypercasual gaming market in New Zealand saw notable performances from several leading apps on a unified platform. Here's a look at the top five games, based on data from Sensor Tower.

Block Blast！ from Hungry Studio maintained strong weekly downloads, peaking at about 10.4K by the end of June. Although its weekly revenue was significant at the start of April, reaching $33, the revenue dropped to zero in subsequent weeks. The game’s active users hovered around 190K throughout the quarter.

Vita Mahjong by Vita Studio experienced a gradual increase in weekly revenue, peaking at $161 in April. Download numbers were stable, with a slight uptick at the end of June reaching approximately 5K. The app's active users steadily increased, closing the quarter at nearly 26.4K.

Goods Puzzle: Sort Challenge from ONESOFT GLOBAL PTE. LTD. showed a strong revenue performance, hitting a high of $3.4K in the last week of June. Weekly downloads fluctuated but ended the quarter at around 3K. The user base also grew, with active users nearing 14.8K by the end of June.

Snake Clash! from Supercent, Inc. saw varied weekly revenue, culminating in a peak of $736 in the final week of the quarter. The app's downloads increased to 3.9K by the end of June, while active users rose to 17.9K.

Finally, Cookingdom by ABI GLOBAL LTD. showed a consistent increase in revenue, reaching $241 by late May. Although downloads declined from the start of the quarter, they stabilized around 1.8K by the end of June. Active users saw an upward trend, closing at approximately 6.4K.

These insights from Sensor Tower reveal the dynamic landscape of the hypercasual gaming market in New Zealand, highlighting the varying trends in downloads, revenue, and user engagement across these popular apps.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

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Quarter Summary