State of AI Apps Report 2025 is Live!
AI Insights · Timothy · July 2025
Top 5 Insurance Apps Performance in the UK, Q2 2025
Explore the performance trends of the top insurance apps in the UK during Q2 2025, with insights on downloads and active users from Sensor Tower.
The second quarter of 2025 saw varied performance for the top insurance applications in the United Kingdom, based on unified platform data from Sensor Tower. Here's a closer look at the trends:
Hastings Direct Insurance experienced consistent weekly downloads, peaking at approximately 39K by early June. The app maintained a strong presence with weekly active users climbing from 369K to over 549K by the end of the quarter.
Veygo by Admiral showed a notable increase in weekly downloads, reaching around 23.5K in early June. Its active user base also grew steadily, starting at 67.8K and ending the quarter at 76.7K.
Admiral Insurance saw a gradual increase in downloads, with numbers rising to roughly 19.5K by late June. Active users fluctuated but ended with a slight increase, closing at 193K.
Cuvva had consistent weekly downloads, peaking at 16.5K mid-June. Active users showed a mixed trend, declining initially but recovering to 54.8K by quarter’s end.
MyAviva - Insurance & Finance experienced a decline in downloads throughout the quarter, ending at 13.3K. Active users started at 310K but decreased to 204K by the end of June.
These insights reveal dynamic trends across the top insurance apps, highlighting shifts in user engagement and app popularity. For more detailed insights, visit Sensor Tower.
