2026 State of Mobile is Live!

In the second quarter of 2025, Clientèle showed a variable trend in weekly downloads, starting at around 9.2K and peaking at 10.3K in early May. The app maintained a strong presence with weekly active users increasing steadily from 178K to nearly 198K by the end of June.
Discovery experienced consistent weekly downloads, fluctuating between 5.3K and 6.7K. Active users showed an overall positive trend, starting at 347K and reaching approximately 385K by the quarter's end.
OUTsurance had a relatively stable download rate, ranging from 2.5K to 3.6K, while its active users saw a slight increase, ending the quarter with about 4.9K active users.
The Momentum App showed a notable spike in downloads, particularly in the last week of June, reaching over 10K. Active users also grew from 12.7K to nearly 20K during this period.
Naked Insurance maintained a modest download rate, fluctuating between 1.3K and 2.1K. Unfortunately, data on active users was unavailable.
These insights are based on the latest data from Sensor Tower. For more detailed analyses and trends, visit Sensor Tower's platform.