Top Interactive Story Games in the UK: Q2 2025 Performance

In the second quarter of 2025, interactive story games continued to captivate audiences across the United Kingdom. Here's a look at the performance of the top five applications in this category, based on data from Sensor Tower.

Love and Deepspace by INFOLD PTE. LTD. showed significant fluctuations in weekly revenue, beginning with about $101K and peaking at around $210K in late April, before closing the quarter at approximately $198K. Weekly downloads remained stable, varying between 1.8K and 2.8K, while active users ranged from 17.6K to 25.6K, demonstrating a slight decline toward the end of the quarter.

Chapters: Interactive Stories from Crazy Maple Studio, Inc. experienced modest revenue trends, starting at $49K and ending at $41K. Weekly downloads ranged from 3.4K to 5.5K, with active users showing a notable increase from 2.7K to 12.4K by the end of June.

Love Island: The Game by Fusebox Games saw a dynamic growth in revenue, climbing from $33K to an impressive $110K by the end of the quarter. Downloads surged from 2.8K to 16.5K, while active users rose steadily from 14.9K to 23.9K.

Episode - Choose Your Story managed by Episode Interactive, maintained consistent revenue figures, fluctuating between $27K and $40K. Downloads were mostly stable, ranging from 4.5K to 9.2K, with active users peaking at 92K before settling around 81.5K.

Lastly, MeChat - Interactive Stories from PlayMe Studio maintained a steady revenue stream, increasing from $16K to $20K. Downloads were consistent, hovering around 2.1K to 3.9K, while active users peaked at 8.7K before decreasing to 6.5K.

For more detailed insights and data, visit Sensor Tower's platform, which provides comprehensive analytics for app performance.