In the second quarter of 2025, the top personal finance apps in Brazil exhibited varied performance across downloads, revenue, and active user metrics, as reported by Sensor Tower.

Mobills - Budget Planner showed a dynamic quarter with weekly revenue peaking at around $33K in early May. Downloads fluctuated, reaching a high of 22K at the end of June, and weekly active users increased from 495K to 515K.

Organizze Budget Planner experienced a steady revenue climb, finishing with $12.8K in the last week of June. While downloads remained stable, active users saw a dip from 215K to 208K during the quarter.

Splitwise had varied weekly downloads, peaking at 10K in mid-June. Revenue fluctuated, ending at $7.7K in late June, while active users increased from 260K to 289K.

Minhas Finanças | Pessoais saw revenue grow to $6.4K by the end of June. Downloads were strong, peaking at 9.2K, and active users rose from 267K to 271K.

Minhas Economias displayed a gradual increase in revenue, reaching $2.8K. Downloads increased to 4.5K, though active users slightly decreased from 124K to 117K.

These insights provide a snapshot of the Brazilian personal finance app market, with more detailed analytics available through Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary