State of AI Apps Report 2025 is Live!
AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps in Israel: Q2 2025 Performance Overview
Explore the performance of the top personal finance apps in Israel during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the personal finance app market in Israel showed varied performance across the top five applications on a unified platform. Here's a closer look at their trends based on data from Sensor Tower.
FamilyBiz - כסף ביטוח פנסיה saw its weekly revenue fluctuate, peaking at approximately $1.9K in mid-May. Weekly downloads experienced a downward trend, starting at 399 in early April and dropping to 168 by the end of June. Meanwhile, active users remained relatively stable, fluctuating between 6.2K and 7.6K.
Splitwise experienced consistent weekly revenue around $400, with a slight peak of $503 in early May. Downloads reached a high of 2.1K in mid-April but dipped to 333 in mid-June before recovering to 1.7K by the end of the quarter. Active users saw a gradual decline from 64.3K to 44.7K.
!פשוט לשלוט בכסף - MyFinanda maintained a steady revenue pattern, with minor fluctuations around $300. Downloads showed a slight decline over the quarter, from 152 to 114.
The TravelSpend: Travel Budget App had a revenue peak of $329 in mid-April, with a general trend towards stability. Downloads peaked at 380 in mid-May and active users remained consistently above 400 throughout the quarter.
Finally, iCount - Business Management recorded a revenue peak of $335 in early June. Downloads varied, with a notable high of 306 in late May.
These insights provide a snapshot of the personal finance app landscape in Israel, highlighting trends in user engagement and monetization. For more detailed insights, visit Sensor Tower.
