Top Personal Finance Apps in Turkey: Q2 2025 Performance

In the second quarter of 2025, the personal finance app market in Turkey showcased dynamic trends across key players. According to Sensor Tower data, these apps have shown varied performance in terms of downloads, revenue, and active users.

Splitwise experienced a notable increase in weekly revenue, peaking at approximately $980 in the last week of June. The app's downloads surged mid-quarter, reaching 1.9K in the week of June 23, while weekly active users remained relatively stable, hovering around 12.5K.

Money Manager (Remove Ads) from Realbyte Inc. saw a consistent revenue stream, closing the quarter at about $717. Downloads showed a slight uptick, with a peak of 1.3K in the final week. Active users demonstrated resilience, maintaining a strong presence around 42K.

Wallet - Daily Budget & Profit showed a steady revenue increase, finishing June with $795. After a slow start, downloads spiked significantly in the week of June 23, reaching over 2.3K. Active users fluctuated, peaking at 2.1K mid-quarter before settling at around 1.8K.

Income Expense Planner Paytodo had an early revenue high of $1.9K in April but saw a decline as the quarter progressed. Downloads dropped sharply after an initial spike, stabilizing around 100 downloads per week by the end of June.

YNAB maintained a consistent revenue pattern, closing at $539. However, downloads remained minimal, and active users hovered around 22 throughout the quarter.

These insights from Sensor Tower highlight the diverse performance trajectories of personal finance apps in Turkey, reflecting user engagement and market dynamics during Q2 2025.