During the second quarter of 2025, the top five personal finance apps on a unified platform in the United States demonstrated varying trends in downloads, revenue, and active users.

Rocket Money - Bills & Budgets saw its weekly revenue peak at around $200K in early April, with a subsequent decline and another rise to approximately $196K by mid-June. Downloads started strong at 143K in March, dipping to 88K in early May, and then stabilizing around 128K by the end of June. Active users remained robust, fluctuating between 4.3M and 5M throughout the quarter.

EveryDollar: Budget Management experienced a significant revenue spike in mid-April at approximately $218K, followed by a gradual decline to about $69K by the end of June. Downloads were steady, ranging from 34K to 47K, while active users showed a slight increase to 943K by the quarter's end.

Copilot: Track & Budget Money had a varied revenue performance, starting at $152K and dropping to $47K by early June, before recovering to $88K at the month's end. Downloads remained relatively stable, peaking at 12K in June. Active users increased slightly, reaching 75K by the end of the quarter.

Monarch: Budget & Track Money showed a steady increase in revenue, reaching a high of $117K in early June. Downloads grew consistently, peaking at 29K by the end of June. Active users also rose steadily, ending the quarter at 253K.

YNAB maintained steady revenue, peaking at $107K in late June. Downloads fluctuated slightly, ending at 14K. Active users saw a slight decrease overall, with numbers around 760K by the end of the quarter.

This data, sourced from Sensor Tower, highlights the dynamic nature of the personal finance app market in the United States. For more detailed insights, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary