In the second quarter of 2025, personal finance apps in Colombia experienced varying trends in downloads, revenue, and active users. According to Sensor Tower, these insights provide a glimpse into the market dynamics for budgeting and planning applications.

Saving Money - Budget Expense from ATH Software saw weekly downloads peaking at approximately 12.1K in early June before declining to 1.9K by the end of the month. Active users increased steadily, reaching about 17.8K in early June before slightly declining to 14.6K at the quarter's end.

Monefy - Budget & Expenses app by Reflective Technologies experienced a gradual rise in weekly downloads, peaking at about 3.3K in early June. Weekly revenue also showed a modest increase, reaching around $231 by the end of June. Active users followed an upward trend, ending the quarter at approximately 8.1K.

Money manager & expenses maintained a consistent download rate, fluctuating around 1.7K. Revenue remained steady, averaging around $90 per week. Active users showed resilience, ending the quarter with a slight increase to about 41.3K.

Splitwise displayed a varied performance, with downloads reaching a high of approximately 3.5K in late April. Revenue peaked at $489 in the final week of June. Active users saw a dip mid-quarter but recovered to around 26.5K by the end.

Expense Tracker - MonAi launched by Florian Vates, experienced significant growth in downloads, peaking at about 5.1K in late June. Revenue showed fluctuations, with a notable peak of $1.5K in the final week of June, indicating growing user engagement.

For more detailed insights into these trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary