In the second quarter of 2025, the performance of personal finance apps in Italy showcased some interesting trends. Here's an overview of the top five apps, with data sourced from Sensor Tower.

Splitwise saw a significant increase in weekly downloads, peaking at around 19K in late April. The app maintained a consistent weekly revenue, which reached approximately $2.2K at the end of April. Active users fluctuated, ending the quarter with about 702K.

Money manager & expenses experienced a steady weekly revenue, hovering around $600. Downloads varied, with a notable low of 2K in mid-June. Active users decreased slightly, closing the quarter at about 99K.

Saving Money - Budget Expense had no revenue reported but saw a surge in downloads, peaking at 6.6K in late May, before dropping to zero by the end of June. Active users increased steadily, reaching over 5K by the end of the quarter.

Wallet: Budget Expense Tracker maintained a consistent revenue, with a minor peak of $2.2K at the quarter's start. Downloads showed an increasing trend, peaking at 2.7K in early June. Active users grew steadily, ending June with around 60K.

Splid – Split group bills had stable weekly revenue, around $400. Downloads increased gradually, reaching 2.5K by the end of June. Active users showed a notable rise, peaking at 40K in late June.

For more detailed insights into these trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary