In the second quarter of 2025, the top personal finance budgeting and planning apps in New Zealand showcased varied performance metrics on a unified platform. Here’s a closer look at their trends.

Splitwise from Splitwise, Inc. saw a peak in weekly revenue at approximately $635 in late June. The app's weekly downloads remained steady, averaging around 800, with a slight dip mid-quarter. Meanwhile, weekly active users experienced a decline from 30.4K at the start of the quarter to 20.9K by the end.

Booster NZ had notable spikes in weekly downloads, particularly in mid-May, reaching up to 1.8K. However, weekly active user data was not available.

Budget Bestie experienced a fluctuating revenue stream, with a high of $160 in mid-June. Downloads were inconsistent, peaking at 883 in mid-June before dropping.

Westpac NZ CashNav, despite having no revenue, maintained steady download numbers, averaging around 300 weekly. The app's active users ranged from 4.5K to a high of 5.2K in April, before stabilizing around 4.2K.

Lastly, Buddy: Budget Planner App from Buddy Budgeting AB showed a modest revenue increase, peaking at $228 in mid-April. Downloads were consistent throughout the quarter, with active users hovering around 400.

These insights are based on data from Sensor Tower, offering a comprehensive view of app performance in the personal finance sector. For further details and trends, additional insights are available on Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary