In the second quarter of 2025, the performance of the top personal finance budgeting and planning applications in Serbia showcased varied trends across key metrics. Here's a closer look at how these apps performed on a unified platform, combining insights from both iOS and Android.

Saving Money - Budget Expense experienced fluctuating weekly downloads, with a notable peak at 2.1K in mid-May before declining to zero by the end of June. The app did not generate any revenue during this period.

mani saw its downloads peak at over 1.6K in the last week of April, followed by a gradual decline to just over 100 by the end of the quarter. Revenue figures remained at zero throughout.

Splitwise maintained a steady download rate, with figures hovering around 200 each week. Revenue saw variability, peaking at $156 in mid-June.

Zenmoney: expense tracker had a surge in downloads in mid-May, reaching nearly 700, before returning to lower figures by June. Revenue peaked at $98 at the end of April.

Finally, Money Manager Expense & Budget exhibited stable download and revenue patterns, with downloads maintaining around 120 weekly and revenue peaking at $47 by the end of June.

These insights are derived from Sensor Tower's comprehensive data analysis, offering a detailed view of app performance trends in Serbia's personal finance sector. For more in-depth insights, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025