In the second quarter of 2025, the top personal finance budgeting and planning applications on a unified platform in Turkey showed varied performance trends. This analysis, based on data from Sensor Tower, provides insights into downloads, revenue, and active users.

Saving Money - Budget Expense from ATH Software experienced a significant increase in weekly downloads, peaking at approximately 9.5K in early June. Active users also saw a consistent rise, reaching about 11.1K in the week of June 2.

Zenna by Fortress GB Limited showed a notable surge in downloads, particularly around mid-April, with a peak of 16.1K. Active users reached a high of nearly 11.9K but gradually decreased to 6.9K by the end of the quarter.

Monay: Birikim & Para Yönetimi from MONAI FINANSAL PLANLAMA ANONIM SIRKETI maintained a steady download rate, with a slight increase towards the end of June, reaching 2.3K. Revenue varied throughout the quarter, peaking at around $297 in mid-May. Active users fluctuated, peaking at 12.7K in mid-June.

Cashew—Expense Budget Tracker by Dapper App Developer saw a late-quarter surge in downloads, reaching 6.7K in late June. Active user numbers also rose significantly, peaking at 6.5K in the same period. Revenue showed a consistent increase, reaching approximately $398 in early June.

Splitwise maintained a steady revenue stream, peaking at $980 in the last week of June. Downloads steadily increased, reaching 1.9K in late June, while active users remained relatively stable, with a peak of 13.7K in late April.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary