In the second quarter of 2025, the performance of the top personal finance apps on a unified platform in the United States showcased varying trends in downloads and active users. This analysis, derived from Sensor Tower data, highlights the key metrics for each application.

Rocket Money - Bills & Budgets showed a fluctuating weekly revenue pattern, peaking at approximately $196K in early June. Downloads decreased initially but rebounded to around 129K by the end of June. Active users fluctuated throughout the quarter, reaching over 4.5M by the end.

MoneyLion: Banking & Cash Back experienced consistent downloads, peaking at about 86K in late May. Active users saw a decline from 1.7M to approximately 1.3M during the quarter.

Cleo AI: Smart Money Manager maintained steady download growth, reaching nearly 87K by the end of June. Active users increased significantly from about 653K to over 773K, showing a positive trend.

Albert: Budgeting and Banking saw its downloads rise to approximately 80K by the quarter's end. Active users also grew, peaking at around 934K in early June before settling at over 841K.

Lastly, Bright - AI Debt Manager had a consistent download rate, with numbers hovering around 45K. Active users showed significant fluctuations, ending the quarter with about 150K.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: June 2025

Downloads

Revenue

Quarter Summary