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AI Insights · Timothy · July 2025

Top 5 Personal Finance Apps in South Africa: Q2 2025 Performance

Explore the performance trends of the top personal finance apps in South Africa for Q2 2025, including downloads, revenue, and active users.

Top 5 Personal Finance Apps in South Africa: Q2 2025 Performance

In the second quarter of 2025, the performance of the top personal finance budgeting and planning applications in South Africa showed diverse trends in downloads, revenue, and active users. Here's a look at how these apps fared on a unified platform, based on data from Sensor Tower.

Saving Money - Budget Expense from ATH Software experienced a fluctuating download rate, peaking at around 16.5K in early May. The app's active users steadily increased, reaching approximately 25.8K by early June.

Money Tracker Expense Manager by Khidmat saw a rise in downloads, peaking at 4.4K in late April. Active users also increased early in the quarter, peaking at about 3K in late April before gradually declining.

Vault22 showed consistent revenue generation, maintaining around $11 to $13 weekly. Downloads peaked at 1.2K in late June, while active users increased steadily, peaking at about 12.5K mid-June.

Splitwise maintained a stable revenue flow, averaging around $400 to $500 weekly. Downloads reached 896 in both late April and June, with active users showing a slight decline mid-quarter before recovering to around 19.3K by the end of June.

Money Manager - Budget Planner witnessed a significant drop in downloads after a peak of 5.3K in late March. Active users remained relatively stable, averaging around 5.8K throughout the quarter.

For more detailed insights and analytics, you can explore the data further on Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025