In the second quarter of 2025, the top social apps in Brazil demonstrated varying performances in terms of downloads, revenue, and active users, according to data from Sensor Tower.

Instagram maintained a strong presence with weekly downloads peaking at around 1.1M in early June. The app's revenue fluctuated, reaching a high of approximately $270K in early May. Active users remained relatively stable, hovering around 103M throughout the quarter.

TikTok - Videos, Shop & LIVE experienced robust weekly downloads, peaking at 1.2M in late May. Revenue showed a slight upward trend, closing the quarter at around $477K. Active users saw a steady increase, ending June with about 68M users.

Kwai Lite-versão leve do Kwai saw weekly downloads reaching up to 945K in April, while revenue showed minor fluctuations, peaking at $49K in early May. Active users exhibited a slight decrease, ending the quarter at approximately 26M.

Facebook maintained a consistent download rate with a peak of 536K in May. Weekly revenue increased slightly, reaching $31K by the end of June. Active user numbers remained high, with a slight dip to 90M by the end of the quarter.

Threads showed a modest download trend, peaking at 606K in late March. Active users saw a decline, dipping to 30M by quarter's end.

These insights provide a snapshot of the social app landscape in Brazil for Q2 2025. For more detailed analysis, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: June 2025