In the second quarter of 2025, the top social apps in Nigeria showed varied performance across downloads, revenue, and active users. Here's a closer look at the trends from Sensor Tower's data.

Facebook Lite from Meta Platforms, Inc. saw a consistent increase in weekly downloads, peaking at approximately 398K by the end of June. Its weekly active users fluctuated slightly but remained strong, averaging around 28M. Revenue also experienced a steady rise, reaching about $12.2K in the final week.

TikTok - Videos, Shop & LIVE maintained a robust presence with weekly downloads hovering around 274K by the end of the quarter. Weekly revenue showed a clear upward trend, culminating in $100.8K, while active users increased to over 20M.

Instagram experienced stable weekly downloads, averaging around 160K towards the end of June. Active users saw a gradual rise, reaching over 11.8M. Weekly revenue showed a slight increase, ending the quarter at $13.4K.

The Status Saver App, Video Saver had a decrease in weekly downloads from 54K to 26K. Active users peaked in early May at 47.2K before declining to 33.9K by the end of June. Revenue was minimal, with a slight peak at $305 in mid-June.

Finally, Status Saver - Video Saver maintained steady weekly downloads, ending June with approximately 48K. Active users fluctuated but ended strong at about 2.3M.

These insights from Sensor Tower highlight the dynamic landscape of social apps in Nigeria, reflecting user engagement and monetization trends across the unified platform. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025