In the second quarter of 2025, the top Waifu games in the United States showcased diverse performance trends across downloads, revenue, and active user metrics, according to Sensor Tower.

GODDESS OF VICTORY: NIKKE from Level Infinite witnessed a fluctuating revenue trend, starting at around $287K and peaking at $1.4M in mid-June. Downloads saw a significant uptick, reaching over 21K by mid-June, while active users rose steadily, peaking at approximately 232K by the end of the quarter.

Run! Goddess by TOP GAMES INC. experienced a decline in weekly downloads from over 106K at the quarter's start to around 24.5K by the end. Revenue fluctuated, peaking at about $277K in mid-April, while active users decreased significantly from 133K to around 5.4K over the quarter.

Azur Lane, published by YOSTAR LIMITED, showed stable revenue with a notable spike to $380K in mid-May. Downloads remained low, peaking at just over 2.3K, while active users stayed relatively stable, hovering around 12K to 14K.

Blue Archive from NEXON Company had a mixed performance with revenue reaching up to $137K in mid-April. Downloads and active users both showed minor fluctuations, with downloads peaking at nearly 2.9K and active users decreasing to around 16K by the quarter's end.

Umamusume: Pretty Derby, released by Cygames, Inc., demonstrated strong initial metrics with revenue starting at $840K and climbing to nearly $1.5M by the end of June. Downloads surged from 137K to over 212K, and active users increased dramatically from 95K to over 229K.

These insights reflect the dynamic shifts in the Waifu games market, with more detailed analysis available at Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary