2026 State of Mobile is Live!

In Q3 2025, the performance of consumer finance apps on the Android platform in Serbia showed diverse trends in downloads and user engagement. This analysis, derived from Sensor Tower data, highlights the top five applications in this category.
Moja mBanka Raiffeisen had a varied download pattern, beginning with 4.9K downloads at the start of the quarter, peaking at 5.2K in late July, and then dropping to 2.7K in early September. This was followed by a moderate recovery to 3.3K by the end of the quarter.
Yettel Bank experienced a noticeable increase in downloads, starting at 3.1K and reaching a peak of 8.5K downloads by the week of September 22. This upward trend reflects growing user interest over the quarter.
BPŠ mBank showed steady growth, with downloads climbing from 2.7K to a high of 5K by late September. The app maintained a consistent upward trajectory throughout the quarter.
OTP m-Bank began the quarter with 2K downloads, experiencing fluctuations but ultimately rising to 3.8K by the end of September. This app demonstrated resilience with a gradual increase in user acquisition.
Lastly, Banca Intesa Mobi had a more stable download trend, starting at 1.8K and seeing a slight rise to 2.9K in late September. This steady performance indicates a consistent user base.
For further insights into these trends and more, visit Sensor Tower to explore detailed analytics and data on app performance in Serbia's consumer finance sector.