2026 State of Mobile is Live!

In the third quarter of 2025, the Romanian market saw notable trends in the performance of top investing and financial management apps on the Android platform. According to Sensor Tower data, these trends were characterized by varying patterns in downloads and active user engagement.
XTB Online Investing experienced a consistent increase in weekly downloads, starting at 1.5K in early July and peaking at 2.4K by the end of August. The app maintained strong user engagement, with active users climbing from approximately 60K to over 76K by the quarter's end.
Binance: Buy Bitcoin & Crypto showed a steady rise in downloads, reaching a high of around 1.6K in late September. However, active users fluctuated, initially dipping from 66K to 57K mid-quarter before rebounding to close at nearly 69K.
MEXC: Buy Bitcoin BTC & Crypto saw its downloads rise steadily, starting at 662 and reaching 1.4K by quarter’s end. Active users mirrored this trend, growing from about 11K to over 16K by the end of September.
Trading 212: Stocks, ETFs, ISA had a mixed quarter with downloads peaking at 1.2K in September. Active users saw a dip in July but gradually increased to over 50K by the end of the quarter.
Crypto.com: Buy BTC, ETH & CRO faced a decline in downloads from 1.6K in early July to 786 by late September. Active users also decreased from 49K to around 47K over the quarter.
These insights offer a glimpse into the dynamic landscape of financial apps in Romania, with more detailed analytics available through Sensor Tower.