In the third quarter of 2025, the top lifestyle applications on the Android platform in New Zealand showcased varied performance metrics. Here, we delve into the weekly downloads and active users for these popular apps, based on data from Sensor Tower.

Z App saw a notable increase in weekly downloads, starting the quarter with around 4K and peaking at approximately 9.3K by the end of September. The app maintained a strong user base, with weekly active users fluctuating between 48K and 69K, showing a slight recovery towards the end of the quarter.

Trade Me: Property, Jobs, Shop experienced consistent weekly downloads, ranging from 2.8K to 3.8K. The active user base remained robust, with numbers oscillating between 320K and 370K, indicating steady engagement throughout the quarter.

teststar - Earn Real Cash displayed a gradual rise in downloads, beginning at 2.4K and reaching a high of 5.6K in late September. Despite the absence of active user data, the download trends suggest growing interest in the app.

Pinterest maintained a stable download rate, with numbers hovering around 2.1K to 2.4K weekly. Active users remained steady, fluctuating slightly between 40K and 48K, reflecting consistent usage among its audience.

Finally, Gull had a varied download pattern, starting strong at 2.2K and ending the quarter at approximately 1.2K. The app's performance suggests a need for strategies to sustain user interest.

For more insights into app performance and trends, visit Sensor Tower, a leading provider of market intelligence for the app economy.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025