2026 State of Mobile is Live!

In the third quarter of 2025, the personal finance app market on the Android platform in Turkey showcased interesting trends, as reported by Sensor Tower.
Wallet: Budget Expense Tracker by BudgetBakers saw a varied performance in terms of weekly revenue, peaking at around $718 in early August. Downloads started strong at 571 but settled into a more stable range between 163 and 213. Active users varied, with a notable peak of 2.8K in late July, followed by a slight decrease.
Splitwise experienced a consistent revenue stream, reaching up to $506 in mid-August. Downloads decreased over the quarter, starting from 383 and ending at 221. The active user trend was dynamic, with a peak of 4.9K in early September before stabilizing around 4.5K.
Money Tracker-Expense & Budget from Horoscope365 showed growth in downloads, peaking at 1.5K in late August. Revenue fluctuated, reaching a high of $517 in late September. Active users decreased initially but rebounded to nearly 15K by the end of the quarter.
Fast Budget - Expense Manager by AppFer SRL had stable revenue, peaking at $476 early in the quarter. Downloads and active users showed little fluctuation, maintaining a steady presence.
Money Manager Expense & Budget from Realbyte Inc. demonstrated consistent revenue, maintaining around $400 throughout. Downloads ranged from 318 to 556, while active users saw a gradual increase, peaking at 12.4K in mid-September.
For more detailed insights and trends, visit Sensor Tower's comprehensive analysis.