During Q3 2025, the top-performing apparel apps on iOS in Australia exhibited varied trends in downloads and active user engagement. Here's a closer look at each app's performance.

SHEIN - Shopping Online maintained strong weekly downloads, peaking at around 28K in early September. The app's weekly active users also grew significantly, reaching approximately 1.36M by the end of the quarter.

UNIQLO AU experienced a gradual decline in weekly downloads, starting at 12.3K in early July and dropping to about 4.9K by the end of September. Weekly active users followed a similar trend, decreasing from 123K to approximately 87K.

THE ICONIC – Fashion Shopping saw fluctuations in downloads, with a noticeable increase to 4K in late September. Active user numbers remained relatively stable, hovering around 110K towards the quarter's end.

adidas: Shop Shoes & Clothing achieved a mid-quarter peak in downloads at 5.4K in late July. Weekly active users showed resilience, ending the quarter at about 26K.

Finally, Halara maintained steady download numbers, averaging around 2.5K weekly by September. Active users saw a slight increase, reaching over 14K by the end of the quarter.

These insights, provided by Sensor Tower, offer a snapshot of the dynamic landscape of apparel apps in Australia. For more detailed analytics and trends, visit Sensor Tower's platform.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

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