In the third quarter of 2025, the top five apparel applications on the iOS platform in Germany exhibited diverse performance trends. Data from Sensor Tower reveals insights into their weekly downloads and active users.

SHEIN - Shopping Online started Q3 with a notable 50K downloads, although this number declined to around 24K by mid-August. However, it rebounded to 39K by the end of September. Active users remained robust, starting at approximately 2.8M, with minor fluctuations, closing the quarter at about 2.6M.

Zalando – Online fashion saw a consistent download pattern, beginning with 25K and peaking at 31K in late September. The app's active user base was stable, starting at 2.8M and closing at about 2.7M.

Takko Friends experienced a surge in downloads, peaking at 38K towards the end of the quarter. Active users increased significantly from 303K to over 509K, indicating growing engagement.

H&M maintained a steady download rate, beginning the quarter with 16K and ending at a similar level. Active users showed an upward trend, increasing from 1.6M to approximately 1.7M by the end of September.

ZARA demonstrated gradual growth in downloads, starting at 15K and reaching 21K by late September. Active users also grew from 411K to over 500K, reflecting increased user engagement.

These insights highlight the dynamic landscape of the apparel app market in Germany. For more detailed analytics, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Quarter Summary