2026 State of Mobile is Live!

In the third quarter of 2025, Poland's beauty retail sector on iOS saw varied performance among the top five apps. According to data from Sensor Tower, these apps demonstrated diverse trends in downloads and active user engagement.
Rossmann PL experienced a significant peak in downloads, reaching approximately 34.6K in late August. Active users fluctuated, starting at around 837K and peaking at 944K before settling at 854K by the end of September.
hebe - zdrowie i piękno saw a notable increase in downloads in early September, hitting 12.8K. Active user numbers remained relatively stable, ranging from 379K to 453K throughout the quarter.
Notino: profumi e cosmetici showed variable download trends, with a high of 13.5K in early August. Active users started at 159K, dropping to 110K, then recovering to 131K by the quarter's end.
SEPHORA - Maquillage, Parfum registered a peak in downloads at 9.7K in early August, while active users slightly decreased from 156K to 150K over the period.
Lastly, Douglas.pl - Perfumeria experienced a steady number of active users, ranging from 56K to 70K, with downloads reaching a peak of 4.8K in late July.
For more detailed insights and data, visit Sensor Tower.