In the third quarter of 2025, Revolut: Send, spend and save maintained a steady presence in Romania's consumer finance app market. Weekly downloads fluctuated between 5.3K and 6.1K, peaking at 6.1K in mid-August. The app's weekly active users showed a gradual increase, starting at 1.19M and reaching approximately 1.24M by the end of September.

BT Pay experienced a notable rise in downloads throughout the quarter. Weekly downloads began at 4.9K and surged to 7.1K by late September. Active users also saw an upward trend, increasing from 836K to over 905K, reflecting growing user engagement.

Raiffeisen Smart Mobile showed a remarkable climb in downloads, especially in September, where downloads reached 8.7K. Active user numbers remained relatively stable, closing the quarter at around 438K.

UniCredit RO - Mobile Banking witnessed a fluctuating pattern in downloads, with numbers peaking at 6.2K in mid-August, followed by a decline towards the quarter's end. Despite this, active users increased steadily, surpassing 124K by September's close.

Salt Bank saw a significant spike in downloads towards the end of the quarter, reaching 12.3K. Active users also grew, with numbers rising from 72K to 89K.

These insights, derived from Sensor Tower data, highlight the dynamic trends in Romania's consumer finance app market. For more detailed analytics, visit Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Quarter Summary