2026 State of Mobile is Live!

In the third quarter of 2025, the top health and fitness apps on iOS in Sweden demonstrated varied performance trends in downloads, revenue, and active users. Here's a closer look at the data from Sensor Tower.
Strava: Run, Bike, Walk showed a dynamic quarter with weekly revenue peaking at approximately $51.5K in late July. Downloads reached a high of around 6.3K in early July, although they experienced a declining trend towards the end of the quarter. Active users fluctuated around 120K, with some slight dips and recoveries throughout.
For AllTrails: Hike, Bike & Run, weekly revenue started strong at $16.4K in mid-July but saw a decrease to around $6.9K by the end of September. Downloads followed a similar pattern, starting at 4.4K in early July and declining to 1.5K by quarter's end. Active users remained relatively stable, peaking at nearly 27K in mid-July.
Nordic Wellness experienced a significant rise in downloads, growing from 1.8K in early July to a peak of 7K in early September. Active users mirrored this growth, reaching up to 37K by mid-September.
Bokadirekt: Skönhet & Hälsa saw consistent download numbers, averaging around 2.5K weekly. Active users increased from 92K in early July to nearly 100K by the end of September, indicating steady user engagement.
Lastly, Lifesum: AI Calorie Counter maintained a stable weekly revenue around $34K, with a slight dip to $26.7K in early September. Downloads remained consistent, averaging 2.4K weekly, while active users increased from 54K to 63K by mid-September.
These apps illustrate a diverse set of trends in the health and fitness category, with more insights available through Sensor Tower's comprehensive data analysis.