In the third quarter of 2025, the performance of the top five insurance applications on the iOS platform in the United Kingdom displayed varied trends in downloads and active users.

Hastings Direct Insurance maintained a strong presence with weekly downloads beginning at approximately 21.4K and peaking at 22.2K towards the end of July. The app's weekly active users fluctuated, starting at around 324.6K, dipping slightly mid-quarter, and finishing at 330K.

Admiral Insurance saw consistent weekly downloads, beginning at 12.9K and reaching a high of about 15.6K in late July. The app's active user base experienced a steady rise, starting at 122.9K and closing at 136.3K by the end of September.

Cuvva demonstrated stable download numbers, fluctuating between 9.7K and 10.7K throughout the quarter. Its weekly active users initially decreased but saw a recovery, ending the quarter at 54.3K.

MyAviva - Insurance & finance experienced a slight upward trend in downloads, starting at 7.9K and peaking at 8.5K. The app's active users increased from 139K to 178.7K over the quarter.

Churchill had a moderate download performance, with numbers starting at 4.1K and peaking at 6.9K in early August before declining towards the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found. The trends reflect the dynamic nature of the insurance app market in the UK, highlighting the importance of user engagement and acquisition strategies.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

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