In the third quarter of 2025, the personal finance and budgeting app market on iOS in South Africa saw notable activity, with Splitwise, Budget Planner App - Fleur, YNAB, Buddy: Budget Planner App, and Money+ Cute Expense Tracker leading the charge.

Splitwise

During this period, Splitwise experienced a peak in weekly revenue, reaching about $496 in mid-September. The app's downloads fluctuated, with a high of 670 in early July, while active users hovered around 10K, peaking at 11.4K in early September.

Budget Planner App - Fleur

The Budget Planner App - Fleur saw a significant increase in downloads, reaching 1.7K in late September. Weekly revenue peaked at $471 in late August, and active users rose to 3.9K by the end of the quarter.

YNAB

YNAB's revenue showed a notable peak at $362 in early September. Downloads were modest, with a slight increase to 123 in mid-July. Active user numbers remained relatively stable, ending the quarter at 146.

Buddy: Budget Planner App

This app had a consistent trend in revenue, peaking at $191 in early July. Downloads saw a high of 297 in late July, while active users reached 409 around the same time, before settling at 263 by the end of September.

Money+ Cute Expense Tracker

Despite a steady revenue stream peaking at $180 in late August, Money+ Cute Expense Tracker had minimal downloads throughout the quarter, and its active user base remained constant at 3.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored to understand the dynamics of the personal finance app market in South Africa.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary