2026 State of Mobile is Live!

In the third quarter of 2025, the personal finance app landscape on iOS in Israel showcased varied performance across the top five applications. According to Sensor Tower, these apps displayed distinct trends in downloads, revenue, and active user engagement.
Splitwise saw a steady increase in weekly downloads, peaking at around 1.8K in early September. Revenue fluctuated but closed the quarter with a slight rise, reaching approximately $344. Active users remained robust, peaking at nearly 38K at the start of September before tapering off towards the end of the quarter.
RiseUp - רייזאפ experienced a notable spike in weekly revenue, reaching over $1K in early September. Downloads, however, showed a downward trend throughout the quarter, starting strong at over 5K but declining to 382 by the end of September.
For סכם לי - מעקב הוצאות, download numbers were inconsistent, with a significant peak at 1.6K in late July. However, this app did not generate any revenue during the quarter.
TravelSpend: Travel Budget App maintained a stable revenue stream, averaging around $200 weekly. Downloads showed a slight increase, peaking at 365 in early September.
Lastly, Money manager, expense tracker had modest revenue figures, with minor fluctuations around $30 weekly. Downloads saw a significant jump to 768 in mid-July but generally remained under 200 for the rest of the quarter. Active users showed a slow decline, ending the quarter with around 2.4K.
These insights from Sensor Tower provide a comprehensive look at how these apps performed in Israel during Q3 2025, offering valuable data for stakeholders in the personal finance application sector.