Top 5 iOS Personal Finance Apps in the US, Q3 2025

In the third quarter of 2025, the personal finance app market on iOS in the United States showcased intriguing trends. According to data from Sensor Tower, the following apps stood out for their performance in downloads, revenue, and active user engagement.

Rocket Money - Bills & Budgets saw fluctuations in its metrics. Weekly revenue began at approximately $104K, peaking at $125K in early July, before gradually declining to around $59K by the end of September. Downloads started strong at 88K, dipped mid-quarter, and then rebounded to close at 85K. Active users showed a varied pattern, starting at 3.3M, dipping mid-quarter, and then recovering to 3.2M.

MoneyLion: Banking & Cash Back experienced a consistent download pattern, with numbers beginning at 36K and peaking at 51K in late July. The app maintained a robust user base, with active users starting at 908K, peaking at nearly 992K, and ending the quarter at 797K.

Albert: Budgeting and Banking maintained steady download figures, starting at 51K, dipping to 35K mid-quarter, and then climbing back to end at 44K. Active users fluctuated, beginning at 520K, dipping mid-quarter, and then climbing to 607K by the end of September.

Cleo AI: Smart Money Manager exhibited a stable download trend, starting at 40K and peaking at 46K. Active users showed resilience, beginning at 580K, dipping mid-quarter, and recovering to 572K by the quarter's end.

Splitwise demonstrated an upward trend in weekly revenue, starting at $13K and reaching $21K mid-quarter. Downloads started at 36K, peaking at 42K, and active users fluctuated, beginning at 1.5M, dipping mid-quarter, and then ending at 1.4M.

These insights reflect the dynamic nature of the personal finance app market. For more detailed analytics and insights, visit Sensor Tower.