In the third quarter of 2025, the top apparel applications on the unified platform in Europe showed varied trends in weekly downloads and active users. This data is sourced from Sensor Tower, providing a comprehensive view of the app market.

SHEIN - Shopping Online experienced a gradual decline in weekly downloads, starting at 1.3M at the beginning of July and dipping to around 826K by mid-September, before rising again to 909K at the end of the quarter. The app maintained a strong weekly active user base, fluctuating between 64.4M and 73.4M.

Zalando – Online fashion showed consistent growth in weekly downloads, starting at 217K and peaking at approximately 270K by the end of September. Active users followed a similar upward trend, increasing from 20.4M to 20.9M during the quarter.

ZARA had a steady increase in downloads, with numbers rising from 228K to nearly 270K by the quarter's end. The active user count also saw positive growth, starting from 6.8M and ending at 7.5M.

Sinsay - moda i zakupy online showed a modest increase in downloads, peaking at 206K in late September. Active users rose from 6.4M to 7.8M, showcasing a strong engagement trend.

H&M experienced a stable rise in downloads, starting at 178K and reaching 190K by the end of the quarter. Active users increased steadily from 9.6M to 10.1M.

These insights demonstrate the dynamic trends of leading apparel apps in Europe. For more detailed analytics and insights, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

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