In the third quarter of 2025, the top apparel applications in Tunisia witnessed varied performance metrics on the unified platform, combining both iOS and Android data. Here’s a detailed look at the trends for the top five apps.

SHEIN - Shopping Online experienced consistent weekly downloads, averaging around 15K throughout the quarter. Active users started at approximately 391K, peaking at 446K in early July, before declining to about 296K by the end of September.

BERSHKA saw a significant upward trend in downloads, starting from under 400 and reaching over 2K mid-quarter, before tapering off towards the end. Active user numbers mirrored this pattern, beginning at 6.5K and peaking at 9.6K in early September, before a decline.

ZARA maintained modest download numbers, rising from around 550 to nearly 2K by early August, then decreasing steadily. Active users followed a similar trajectory, starting at 8K and peaking at over 10K, before dropping to 6.7K.

PULL&BEAR observed a spike in downloads in late July, reaching 1.6K, and then declining to around 390 by the end of the quarter. Active users showed growth early in the quarter, peaking at over 9.8K, before decreasing to 6.1K.

Lefties - Moda Online had a download peak of 1.5K in early August, with numbers declining to just over 400 by September’s end. Active users increased from 1.5K to 3.5K in early August, before leveling off at around 2.5K.

These insights are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower’s website. Each app’s performance presents unique trends, reflecting consumer engagement and market dynamics in Tunisia during this period.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Android

Downloads

Quarter Summary