In the third quarter of 2025, the top apparel applications in Turkey demonstrated varied performance trends on the unified platform. This analysis, based on data from Sensor Tower, highlights the key metrics for each app.

SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, peaking at 401K at the beginning of the quarter and tapering to approximately 183K by the end of September. The active user base initially increased, reaching a high of 1.3M mid-quarter, before settling at around 1.2M.

Trendyolmilla maintained a stable download rate, with numbers ranging from 60K to 95K throughout the quarter. Active users showed slight fluctuations but remained above 5.2M, ending the quarter at approximately 5.7M.

DeFacto - Clothing & Shopping experienced a decline in downloads early in the quarter, from 65K to a low of 32K, before recovering to 45K by the end of September. Active users mirrored this trend, starting at 1.6M and decreasing to 1.1M.

FLO AYAKKABI downloads showed a gradual increase, starting at 43K and peaking at 52K in September. The active user count varied slightly, peaking at 1.3M mid-quarter, before ending at 1.1M.

ZARA maintained a consistent download pattern, with a notable increase to 42K in the final week. Active users decreased initially but stabilized around 700K by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

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