In the third quarter of 2025, Croatia's top beauty retail apps demonstrated varying performances in terms of downloads and active user engagement. Data collected from Sensor Tower provides insights into these trends.

Mein dm saw fluctuations in weekly downloads, starting at approximately 4.6K and peaking at 5.2K in early July, before stabilizing around 3.9K towards the end of September. Weekly active users had an overall upward trend, rising from 318K to 374K over the quarter.

Notino: profumi e cosmetici downloads varied, with a surge to 5.2K in the last week of September. Active users showed a slight increase, moving from 106K to 111K.

Douglas Hrvatska maintained a modest download rate, with a notable spike to 929 in early September. Active users remained steady, averaging around 11K.

MAKEUP - Beauty without limits experienced a slight increase in downloads, peaking at 466 in late September. Active users grew from 2.1K to 3.2K, indicating a gradual increase in engagement.

Lastly, Rossmann had the lowest download numbers, with a minor peak at 106 in mid-July. Active users remained stable, fluctuating around 1K throughout the quarter.

These insights offer a glimpse into the competitive landscape of beauty retail apps in Croatia. For more detailed analytics, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Retail

Downloads

Quarter Summary