In the third quarter of 2025, the top beauty retail applications in Poland exhibited varied performance trends in terms of downloads and active user engagement, based on data from Sensor Tower.

Rossmann PL saw fluctuating weekly downloads, peaking at around 63K in late August. The app maintained a strong user base, with active users climbing to approximately 3.2M in the same period.

hebe - zdrowie i piękno experienced a notable increase in weekly downloads, hitting 26K in early September. Active users remained relatively stable, with slight variations around the 1.2M mark.

Notino: profumi e cosmetici displayed a mixed trend in downloads, with a high of 25K in early August and a dip to 8.4K by late September. Meanwhile, active users peaked at 343K at the start of September.

SEPHORA - Maquillage, Parfum had a consistent download rate, with numbers reaching 18.6K in early July. Active user numbers hovered around 260K, showing resilience throughout the quarter.

Mein dm experienced steady growth in downloads, peaking at 13K in early September. Active users increased steadily, reaching up to 96K by the end of the quarter.

For more detailed insights, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Retail

Downloads

Quarter Summary