In the third quarter of 2025, several beauty retail applications exhibited notable performance trends on the unified platform in Turkey. Here’s a closer look at the top five apps, based on data from Sensor Tower.

Gratis: Kişisel Bakım & Makyaj saw a significant fluctuation in weekly downloads, starting at 164K at the beginning of July and experiencing a dip to around 47K in early September. The app maintained a strong presence with weekly active users ranging from 1.5M in June to about 1.2M by the end of September.

Watsons: Kozmetik ve Alışveriş recorded a peak in downloads at 66K in mid-August, following a more moderate rate of around 56K at the beginning of the quarter. Active users showed a slight decline from 668K to approximately 467K over the same period.

SEPHORA - Maquillage, Parfum experienced a gradual increase in downloads, reaching a high of 25.8K in mid-August. However, weekly active users decreased from 266K to about 204K by the end of September.

The Rossmann app had relatively stable downloads, with a noticeable peak at 22.4K in the last week of September. Active users showed growth, beginning at around 130K and peaking at 161K in early September.

Lastly, Kiko Milano: Makyaj & Kozmetik demonstrated a mixed trend, with downloads peaking at 27.3K in late July. Active users remained steady, with slight variations, ending the quarter at approximately 77K.

For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Retail

Downloads

Quarter Summary