In the third quarter of 2025, Serbia's consumer finance app landscape showcased dynamic trends across the top five applications on a unified platform. According to Sensor Tower data, Moja mBanka Raiffeisen experienced a fluctuating download pattern, starting at approximately 6.2K weekly downloads at the end of June and dipping to around 3.6K by early September, before ending the quarter with about 4.4K downloads.

Yettel Bank saw a notable surge in downloads, progressing from 3.7K in early July to an impressive peak of 9K in late September. This steady rise reflects a growing user interest towards the end of the quarter.

BPŠ mBank maintained a consistent download rate with a significant peak of around 5.8K downloads in the penultimate week of September, showcasing a positive trend throughout the quarter.

For OTP m-bank, downloads began at approximately 2.6K and climbed steadily to about 4.5K by late September, indicating a gradual increase in user acquisition over the quarter.

Lastly, Banca Intesa Mobi showed a modest growth in downloads, starting from around 2.5K and reaching up to 3.5K by the end of September.

These trends highlight the competitive and evolving nature of the consumer finance app market in Serbia. For more detailed insights and analysis on app performance, visit Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Quarter Summary