In the third quarter of 2025, the performance of the top meal kits and specialty foods apps on a unified platform in the United States showcased varied trends in downloads, revenue, and active user engagement. This data, provided by Sensor Tower, highlights the dynamics of the market.

Vivino: Drink The Right Wine experienced a fluctuating revenue pattern, peaking at around $33.6K in early September. Weekly downloads hovered around 6K, with active users ranging from 162K to 182K throughout the quarter.

eMeals - Healthy Meal Plans saw a revenue increase mid-quarter, reaching approximately $25.5K in the week of August 18. Downloads remained stable around 2K, while active users varied between 64K and 71K.

HiddenWines showed minimal activity, with a revenue of $29 in the final week of September and no downloads recorded.

nakedwines.com maintained low download numbers, peaking at 58 in early August. Active users remained steady around 230.

Home Chef: Meal Kit Delivery demonstrated a consistent increase in weekly downloads, reaching 7.3K by the end of September. Active users increased significantly from 100K to over 168K during the quarter.

These insights from Sensor Tower provide a comprehensive look at the evolving trends in the meal kits and specialty foods app market in the US. For more detailed insights, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary