In the third quarter of 2025, the performance of the top delivered meal kits and specialty foods applications in Belgium showed varied trends across downloads and active users, based on Sensor Tower data.

HelloFresh: Meal Kit Delivery saw a steady increase in weekly downloads, starting at approximately 1.7K in early July and reaching over 2.4K by the end of September. Meanwhile, weekly active users fluctuated, peaking at around 95K in mid-August before settling to about 80.7K at quarter's end.

Foodbag experienced a significant rise in weekly downloads, growing from 436 in late June to over 2K by the end of September.

For Vivino: Drink The Right Wine, weekly revenue fluctuated, starting at $4.1K and ending the quarter at $3.4K. Downloads showed a decline from approximately 1.7K in early July to around 993 by the end of September. Weekly active users remained relatively stable with a slight dip, starting at about 54.9K and closing at 48.9K.

Factor_ Prepared Meal Delivery maintained a gradual rise in downloads, beginning at 273 and culminating at 442. Active users increased steadily, starting from 3.1K and ending at 3.6K.

Quitoque, le panier à cuisiner had modest download numbers, with a slight peak at 58 in early September before dropping to 12 by the end of the quarter. Active users saw an increase from 175 in late June to 256 in late August before declining to 193.

These insights offer a glimpse into the app market dynamics in Belgium. For more detailed analytics and trends, visit Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary