2026 State of Mobile is Live!

In the third quarter of 2025, the top health and fitness applications in the United Kingdom showed varied performance across downloads, revenue, and active users. Here's a closer look at the trends from Sensor Tower's data.
Strava: Run, Bike, Walk experienced notable fluctuations in weekly revenue, peaking at approximately $854K in late July, before settling at around $508K by the end of September. Weekly downloads showed a gradual decline from 33.9K to 27.6K, while active users fluctuated, ending the quarter at 3.7M.
Runna: Running Training Plans maintained steady weekly revenue around the $310K mark, with a slight rise to $335K in the last week. Downloads steadily decreased from 21.7K to 14.8K, while active users saw a resurgence to 238.8K by quarter's end.
Calorie Counter + had a consistent revenue stream, with a slight dip mid-quarter but ending at $285K. Downloads decreased from 25.3K to 16.3K, yet active users remained robust, closing at 618K.
MyFitnessPal: Calorie Counter saw revenue stabilize at about $315K towards the end of September despite starting at $369K. Downloads fell from 26.3K to 17.5K, while active users ended slightly higher at 1.3M.
Flo Cycle & Period Tracker showed a steady increase in revenue, reaching $288K by the end of the quarter. Weekly downloads decreased from 24.6K to 21.9K, but active users remained steady, concluding the quarter at 2.2M.
These insights provide a snapshot of the UK's health and fitness app landscape for Q3 2025. For more detailed analysis, visit Sensor Tower.