In the third quarter of 2025, Brazil's health and fitness app market showcased notable trends across the top five applications. Here, we analyze the performance of these apps, focusing on weekly downloads, revenue, and active users.

Strava: Run, Bike, Walk from Strava, Inc. experienced fluctuations in weekly revenue, peaking at approximately $134K in late September. Downloads saw a mid-quarter increase, reaching around 159K in mid-August, while active users consistently grew, ending the quarter at about 4.2M.

Flo Cycle & Period Tracker by FLO HEALTH UK LIMITED had steady weekly revenue with a peak of nearly $106K in early September. Downloads remained strong, with a notable 121K in mid-August, and active users fluctuated around 9.7M, dipping slightly toward the end of the quarter.

Wellhub (Gympass) showed a consistent upward trend in downloads, reaching over 112K in early September. Active users also increased throughout the quarter, finishing at approximately 5M.

Drogasil: Drogaria Online 24h maintained a steady download rate, with a slight decline towards the end of the quarter, ending at around 84K. Active users also showed a stable trend, hovering around 4.4M.

TotalPass saw a gradual increase in downloads, peaking at nearly 96K at the end of September. Active users rose steadily, reaching about 1.8M by the quarter's end.

These insights, derived from Sensor Tower data, provide a clear view of the competitive landscape in Brazil's health and fitness app market. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary