In the third quarter of 2025, the top insurance applications in South Africa showcased varied performance trends on a unified platform. Here's a closer look at each app's metrics.

Clientèle experienced steady weekly downloads, with numbers hovering around 8K to 10K. The app peaked at approximately 10K downloads in late July. Its weekly active users consistently grew from 199K to over 211K by the end of September.

Discovery maintained a stable download rate, averaging around 6K per week. Active users fluctuated, starting at 400K, dipping mid-quarter, and then rising again to 371K by the end of the period.

The Momentum App saw a notable decline in downloads after an initial high of 11K at the beginning of the quarter, settling at around 3K by the end. Active users showed a moderate increase towards the end of the quarter, reaching 14.5K.

OUTsurance had a consistent download rate of approximately 3K per week. Active user numbers displayed a slight decline but stabilized around 4K towards the quarter's end.

Finally, Naked Insurance experienced a gradual increase in downloads, peaking at nearly 2K in the last week of September.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of insurance apps in South Africa. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

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