2026 State of Mobile is Live!

In the third quarter of 2025, the performance of the top lifestyle applications on a unified platform in New Zealand showcased interesting trends. Sensor Tower provides the data that gives insight into these popular apps.
Z App saw a notable increase in weekly downloads, starting from around 7.8K in early July and peaking at approximately 23.4K in mid-September. Active users remained steady, with a minor fluctuation, ending the quarter at approximately 128K.
Pinterest maintained a consistent download rate, ranging from 3.9K to 4.7K weekly. Active users showed slight variations, fluctuating between 185K and 222K throughout the quarter.
Trade Me: Property, Jobs, Shop had a stable download pattern, with numbers hovering around 5.5K to 6.2K weekly. Active users displayed a consistent presence, with numbers reaching up to 748K by the end of September.
teststar - Earn Real Cash experienced a gradual rise in downloads, starting from around 2.4K and reaching 5.6K towards the end of the quarter. Active user data was not available for this app.
Google Home maintained a steady download rate between 2.2K and 3K weekly. Active users saw a slight decline early in the quarter but rebounded to approximately 162K by the end of September.
These insights highlight the dynamic landscape of lifestyle apps in New Zealand, as tracked by Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.