In the third quarter of 2025, the leading personal finance budgeting and planning applications on the unified platform in Brazil showed varied performance trends. Here's a closer look at the top five apps based on Sensor Tower data.

Mobills - Budget Planner experienced fluctuations in both revenue and user engagement. Weekly revenue peaked at about $27.5K in early August, before declining to around $16.3K by the end of September. Downloads saw a high of 25.2K in late July, but dropped to 9.9K in mid-September. Active users remained relatively stable, hovering around 600K throughout the quarter.

Organizze Budget Planner maintained a steady revenue stream, averaging approximately $11.3K weekly, with a slight dip to $8.7K towards the end of September. Downloads decreased from 6.9K at the start of the quarter to 4.1K by the end. Active users showed a slight upward trend, ending the quarter at around 107.8K.

The app Minhas Finanças | Pessoais saw consistent revenue, peaking at $7.4K in early August. Downloads varied slightly, starting at 9K and ending at 6.7K. Active users increased from 304K at the beginning of the quarter to nearly 320K in early September.

Splitwise had a modest revenue increase, reaching $7.7K at the start and ending at $6.3K. Downloads were stable, with a slight peak of 4.7K in early September. Active users saw a notable rise, peaking at 280K in late September.

Lastly, Minhas Economias had a consistent revenue pattern, averaging around $2.5K weekly. Downloads were steady, starting at 4.4K and ending at 3.2K. Active users fluctuated slightly, reaching a high of 123.9K in early September.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

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Quarter Summary