In the third quarter of 2025, the top personal finance budgeting and planning applications in the UK showed varied performance across key metrics such as downloads, revenue, and active users. Here's a closer look at the top five apps based on data from Sensor Tower.

Splitwise experienced a steady weekly revenue, peaking at around $24.8K in late June. Downloads fluctuated, starting at 21.9K and ending the quarter at approximately 18.3K. Active users showed a dynamic pattern, reaching a high of about 710K at the start of September.

Budget Planner l Snoop Money saw its weekly revenue peak at $21.7K at the end of September. Downloads were relatively stable, with numbers ranging from 6.6K to 8.1K. Active users increased towards the end of the quarter, reaching 350K.

YNAB reported a peak in weekly revenue of $7.9K in late September. Downloads remained modest, with a high of 1.3K in the last week. Active users showed a gradual increase, ending the quarter at 30.6K.

Emma - Budget Planner Tracker showed a varied revenue trend, peaking at $6.5K in early August. Downloads surged mid-quarter, reaching 37.4K in late August. Active users grew steadily, peaking at 277K at the end of September.

Financielle: Budget Planner had a peak in revenue of $3.1K in late September. Downloads were highest in mid-July at 3.2K, but showed a downward trend towards the quarter's end.

For more detailed insights and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary