In the third quarter of 2025, the personal finance app market in Kenya showcased dynamic trends across top applications, as revealed by Sensor Tower data.

YNAB from You Need A Budget LLC saw its weekly revenue peak at around $258 in late September. Downloads fluctuated, starting at 149 and dropping to 14 by the quarter's end. The app maintained a robust active user base, hovering around 300K, with a slight dip observed mid-quarter.

Splitwise, developed by Splitwise, Inc., experienced a steady revenue stream, peaking at $123 in early September. Downloads varied between 71 and 146 weekly, with active user numbers generally stable, peaking at 386K in early August.

Monefy: Money Tracker by Reflective Technologies ApS reported a weekly revenue high of $86 in July, with downloads initially strong at 167, later tapering off to 45. Active users showed a gradual decline over the quarter, ending at 222K.

Spendee Budget App & Planner from Cleevio s.r.o. had a notable revenue spike of $119 in July. The app's downloads saw a significant drop from 89 to a low of 6 in August, before recovering slightly. Active users remained relatively stable, averaging around 100K.

Wallet - Daily Budget & Profit by BudgetBakers s.r.o. showed consistent growth in active users, reaching 813K by September's end. Downloads peaked at 318, with revenue seeing a high of $64 in early September.

These insights highlight the competitive landscape of personal finance apps in Kenya, with each app showing unique patterns in user engagement and revenue generation. For more detailed insights, visit Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary