In the third quarter of 2025, personal finance apps continued to gain traction in Turkey. Here’s a detailed look at the performance of the top five apps, based on data from Sensor Tower.

Splitwise showed a consistent increase in weekly revenue, peaking at around $1.2K towards mid-September. Its downloads saw a high of 1.66K in early July but gradually declined to 927 by the end of September. Active users fluctuated but ended the quarter strongly at approximately 20.9K.

Money Manager (Remove Ads) experienced stable weekly revenue, starting at $717 and ending at $554. Downloads were slightly volatile, with a notable rise to 1.07K in late September. The app maintained a strong user base, with active users peaking at 23.7K mid-quarter.

Wallet - Daily Budget & Profit had a varied revenue trend, starting at $795 and closing at $817. Downloads were modest, peaking at 651 at the beginning of the quarter. Active users saw fluctuations, ending at 2.8K in late September.

YNAB had a fluctuating revenue stream, with a high of $656 in late July. Downloads were minimal, with occasional spikes, while active users remained low but stable, ending at 46.

Fast Budget - Expense Manager showed a steady revenue close to $500 throughout the quarter. Downloads varied with an end-of-quarter number at 168. Active users decreased slightly to just over 1K.

For more insights into app trends and performance metrics, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary