In the third quarter of 2025, the top personal finance apps in South Africa showcased varying trends in downloads, revenue, and active users, according to data from Sensor Tower.

Splitwise experienced a notable increase in weekly revenue, peaking at around $718 in mid-September. Downloads fluctuated, reaching a high of approximately 959 in early July, while weekly active users remained relatively stable, hovering around 17K to 19K throughout the quarter.

YNAB saw its weekly revenue rise to $447 in early September, though its downloads decreased over the quarter, with a low of 33 in early September. The active user base remained consistent, with numbers slightly above 400.

Wallet - Daily Budget & Profit showed steady revenue, with a peak of $222 in late July. The app also enjoyed an upward trend in downloads, reaching 481 in early September. Active users increased steadily, surpassing 1K by the end of the quarter.

Budget Planner App - Fleur exhibited significant growth in downloads, peaking at 1,665 by the end of September. Revenue also saw a substantial increase, reaching $471 in late August. Active users surged, climbing to 3,911 by the end of the quarter.

Lastly, Buddy: Budget Planner App maintained a moderate performance with a peak revenue of $191 at the start of the quarter. Downloads saw a decline mid-quarter but ended with a slight recovery. Active users decreased, stabilizing around 263 by the end of September.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary