In Q3 2025, Brazil's social networking app landscape saw varied performances across the top five applications on a unified platform, combining data from both iOS and Android. According to Sensor Tower, these apps demonstrated diverse trends in downloads, active users, and revenue.

Threads from Instagram, Inc. experienced a notable decrease in weekly downloads, starting at around 434K and dropping to 220K by the end of September. Despite this decline, the app maintained a strong presence with weekly active users consistently growing from 34M to 37M throughout the quarter.

Telegram Messenger showed a stable performance in weekly revenue, starting at $55K and peaking at approximately $63K. Its downloads peaked at 446K in early September before declining to 298K. Active users remained robust, starting at 45M and slightly decreasing to 43M by the end of the quarter.

Facebook saw a steady pattern in weekly revenue, hovering around $30K throughout the quarter. Downloads fluctuated, peaking at 413K in late July, and closing at 386K. Active users showed a slight dip, starting at 76M and ending at 75M.

Google Meet downloads began at 68K, with a slight dip and then a recovery to 70K in September. Active users showed an upward trend, growing from 7.5M to over 8M by the end of the quarter.

Sticker.ly - Sticker Maker from NAVER Z Corporation saw its revenue remain relatively stable, averaging around $12K weekly. Downloads increased significantly from 120K to as high as 160K in late August, before settling at 122K. Active users showed a slight increase from 6.3M to 6M over the period.

These insights from Sensor Tower highlight the dynamic nature of app performance in Brazil, with each app exhibiting distinct trends in user engagement and revenue generation. For further insights, visit Sensor Tower for more detailed analytics.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025